What is a link rotator?
A link rotator is a redirect that can send different visitors to different destinations instead of always using the same final URL.
The public link stays consistent while the list of destinations can be managed behind the scenes.
Split traffic by weight
Weighted rotation lets you control the share of traffic each destination receives. Equal weights can create an even split, while custom weights prioritize specific destinations.
This is useful for sales teams, affiliate campaigns, partner distribution and controlled landing-page tests.
One dashboard for links and analytics
LinkRotator combines destination management with click analytics, making it easier to see how the public redirect is being used.
You can also mix normal website destinations and WhatsApp numbers when your workflow requires both.
Related LinkRotator guides
Frequently asked questions
Can a link rotator point to websites and WhatsApp?
Yes. LinkRotator supports website destinations, child links and WhatsApp numbers.
Can I change the percentages later?
Yes. Distribution settings can be updated from the link editor.
Does the public link change when I edit destinations?
No. The point of a managed rotator is to keep the public redirect stable while you update what sits behind it.