How URL rotation works
A URL rotator receives the click first, chooses one configured destination, records the event, and then sends the visitor to that URL.
The selection can be used to distribute traffic evenly or according to custom weights.
Use cases for rotating URLs
Rotate between landing pages, partner links, offers, sales representatives or geographic alternatives. The same principle also works with multiple WhatsApp numbers.
Because the public URL remains the same, you can adjust destinations without editing every campaign placement.
Measure traffic in one place
A managed URL rotator makes it possible to combine distribution and analytics instead of using separate links for every destination.
LinkRotator provides click information and destination management from the same account.
Related LinkRotator guides
Frequently asked questions
Is a URL rotator the same as an A/B test?
They can overlap, but a rotator primarily distributes traffic. A formal A/B test usually adds experiment design and conversion analysis.
Can I rotate more than two URLs?
Yes. Paid LinkRotator plans support multiple child links and redirect destinations according to plan limits.
Can I pause or remove one destination?
Yes. Destinations can be edited from the dashboard without changing the public short link.